No more speed dating
Much has been made of the way that people interact online. There have been a lot of discussions about how the attention spans of social media users are getting shorter, and possibly more superficial....
View ArticleWe Have Big Data, Now We Need Big Ideas
I recently attended an event that focused on Big Data insights and techniques for retailers. It was well attended and had some great speakers presenting including Myer CEO Bernie Brooks. By the end of...
View ArticleAIMIA Retail Research Report – Australian retailers fight back
It’s safe to say that the pace at which Australian consumers have adopted shopping online has taken some retailers by surprise. While many may have seen the writing on the wall during the years...
View Article4 Digital Transformation Challenges
Three central factors are at play. First, economic. We have lived through the biggest economic crisis of modern times and it has forced businesses to fundamentally reevaluate the value they provide to...
View ArticlePersonalised Marketing – Balancing what is possible with what is right
Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding of customers’ needs, the experience...
View ArticleExperience Economy Part 1 – Customer-centric transformation
This article was published on Marketing magazine on 28 November, 2016. In part two, Mark looks at how businesses evolve and why building personalised products and experiences drives margin gains. In...
View ArticleData-driven innovation is radically improving results for winning AFL and NRL...
“Moneyball” stats and wearable performance technologies have become must-have for successful sports teams. Now leading teams, such as the Adelaide Crows, Canterbury Bulldogs and current NRL Premiers...
View ArticleCEOs, what’s your ‘digital DNA’?
It’s been a popular year for digital strategy – everyone’s at it! And for good reason – digital technology is turning existing industries upside down and creating new ones. Choosing an article that...
View ArticleGreat digital experiences – it’s not just about the technology
The need for exciting customer experiences is a big opportunity for businesses to be more agile, to try new things and validate what works. Creating a good customer experience is no longer just about...
View ArticleGood design requires a few mistakes along the way
Nothing brings you closer to the functionality of the final product than prototyping. While wireframes sketch out the blueprint and mockups show the feel and texture of the design, it is the prototype...
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