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No more speed dating

Much has been made of the way that people interact online. There have been a lot of discussions about how the attention spans of social media users are getting shorter, and possibly more superficial....

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We Have Big Data, Now We Need Big Ideas

I recently attended an event that focused on Big Data insights and techniques for retailers. It was well attended and had some great speakers presenting including Myer CEO Bernie Brooks. By the end of...

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AIMIA Retail Research Report – Australian retailers fight back

It’s safe to say that the pace at which Australian consumers have adopted shopping online has taken some retailers by surprise. While many may have seen the writing on the wall during the years...

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4 Digital Transformation Challenges

Three central factors are at play. First, economic. We have lived through the biggest economic crisis of modern times and it has forced businesses to fundamentally reevaluate the value they provide to...

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Personalised Marketing – Balancing what is possible with what is right

Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding of customers’ needs, the experience...

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Experience Economy Part 1 – Customer-centric transformation

This article was published on Marketing magazine on 28 November, 2016. In part two, Mark looks at how businesses evolve and why building personalised products and experiences drives margin gains. In...

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Data-driven innovation is radically improving results for winning AFL and NRL...

“Moneyball” stats and wearable performance technologies have become must-have for successful sports teams. Now leading teams, such as the Adelaide Crows, Canterbury Bulldogs and current NRL Premiers...

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CEOs, what’s your ‘digital DNA’?

It’s been a popular year for digital strategy – everyone’s at it! And for good reason – digital technology is turning existing industries upside down and creating new ones. Choosing an article that...

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Great digital experiences – it’s not just about the technology

The need for exciting customer experiences is a big opportunity for businesses to be more agile, to try new things and validate what works. Creating a good customer experience is no longer just about...

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Good design requires a few mistakes along the way

Nothing brings you closer to the functionality of the final product than prototyping. While wireframes sketch out the blueprint and mockups show the feel and texture of the design, it is the prototype...

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